The Bundesliga has suffered a fall in the value of its TV rights, after it became the first major European league to agree a new broadcast deal since the Covid-19 pandemic.
The German top flight, whose rights are sold alongside those of the 2. Bundesliga, has secured a new agreement with Sky and the streaming company Dazn for its domestic rights – including Austria and Switzerland – worth €4.4bn (£4bn) over four years. That represents a fall of €200m on the previous deal, which expires this summer.
The Bundesliga became the first European league to return to competition in mid-May and now has set a broadcasting benchmark other competitions will be watching and attempting to analyse. The English Premier Leag…